Welcome to My Domain
We are going out on a limb here at Blogiology.com and going to assume that the bloggers and web developers that are going to utilize our services are planning on owning their own domain.
“Owning their own domain”
What the H, E, double hockey sticks does that mean? It sounds like some ugly scientists evil lair, but it is not! It is simply your friendly neighborhood web address. (i.e. www.example.com) We feel all respectable bloggers should own their own domain name! It is easy, fun, and in the long run a lot safer way to go!
Yes, there are plenty of large and famous sites out there that let you host your own website and often for free! Websites like Blogger, Typepad, and LiveJournal are simple to sign up for and work great for hosting your own site with little work! So if that is the case, “Why pay to host my own domain?”, you ask. Well here are several great reasons!
Number one and most important! Because you are all powerful on your domain! When you are hosting on someone else’s dime you are subject to their rules, changes, and business troubles. We have friends you have had Blogger force them to add a cover page, killing their once great Google traffic, and others who made the mistake of investing lots of time in LiveJournal which is struggling mightily these days! The point is they are one email away from starting over!
Secondly, your creativity is always handcuffed by the limitations of their software platform. Yes Blogger has a lot of really cool and easy ways to customize a blog, but at the end of the day you can spot a Blogger hosted blog almost at a glance. (Even without cheating and reading the address bar) When you host your own website or blog you have complete freedom! Even when utilizing a CMS (Content Management System) like Wordpress you still control all the CSS (Cascading Style Sheets), HTML , and even the MySQL database. Depending on how comfortable you are you can do limitless things with these. Check here for some examples of websites we have built for customers. All utilizing Wordpress, but each very distinct!
It is just way more fun!
So, we are hoping by now we have convinced you to use your own domain name and we are about to tell you exactly how easy it to get one! But first, we are going to bore you just a bit with what exactly the whole “domain” thing means! Feel free to skip down to the “End of Boring Stuff” line to get back to the frivolity of buying your domain!
What is a Domain Name?
Domain – A domain name is an identification label that defines a realm of administrative autonomy, authority, or control in the Internet, based on the Domain Name System (DNS).
So does that explain it? Not really, at least not to me! The easiest, though not completely accurate way to think of a domain is to think of it being a “word” representation of a group of web pages. (For all you experts we recognize there is a lot wrong with that statement, but this is not a blog for experts)
What you may not realize is that www.blogiology.com does not represent one domain but three.
First we have the top level domain(TLD), which is the .com in www.blogiology.com. The Internet is huge with millions and millions of items or pages and the first classification to begin organizing all these pages into groups is through a top level domain, such as .com,.net,.biz,.gov,etc.
These top level domains begin to classify the type of content associated. Obviously .com is the most popular because it was the original, but .gov represents government, .biz is associated with business, and .edu with education. So just by viewing a domain one can begin to group the associated content.
Fun Fact – As of June 2009, there are 20 generic top-level domains and 248 country code top-level domains. More than you thought I bet! You can check them out here.
After the top level domain, comes the second level domain name. The second level domain name comes directly to the left of the top level domain. So in www.blogiology.com, blogiology is the second level domain name. The second level domain name usually groups all of the web pages in a specific web site. And this second level domain is the one that you are going to set up here in the very near future.
Now what do you do if you are the government of the state of Ohio? It would be very difficult to organize all your web pages under a single www.ohio.us. This is where third, fourth, fifth, etc. level domain names come in. It allows organizations to further organize and present their web-pages by creating subdomains. So maybe you end up with www.courts.ohio.us or even www.courts.potter.ohio.us where “potter” represents a county. Hopefully you get the point. If you have your own secondary domain you can create as many subdomains as you would like with no cost as they are merely folders holding web pages on your secondary domain. Note: We just made all that Ohio crap up, so don’t go trying to pay traffic tickets in potter county using the link above! 
Finally, a word about the www. For those living under a rock the www represents the hostname of the World Wide Web server. Thus placing your website smack dab in the middle of the Internet versus possibly your companies Intranet. (A small group of computers linked)
End of Boring Stuff – Come on Let’s Buy One Already!
Now that we have an idea of what the heck a “domain name” is we are going to go buy one! Don’t be nervous, they are very cheap! Between $10 and $20 dollars for your average domain name. If you decide to try and buy something fancy and popular it can get very expensive. For instance check out the highest priced domain name purchases of all times!
- Business.com for $7.5 million in December 1999
- AsSeenOnTv.com for $5.1 million in January 2000
- Altavista.com for $3.3 million in August 1998
- Wine.com for $2.9 million in September 1999
- CreditCards.com for $2.75 million in July 2004
- Autos.com for $2.2 million in December 1999
After looking at those prices we will be sure and stick with something a little less common and sought after. So to begin our search lets go to www.godaddy.com or www.dreamhost.com .
There are plenty of places to by domain names simple enough but the key is you are probably going to be signing up for hosting too. Often you get discounted hosting with a new domain purchase or vice versa, free domain names when signing up for hosting.
Both of these companies have automatic Wordpress installation and limited support versus being totally on your own with another company, thus making these two a great choice for hosting your new blog. So go to either of them and start searching for that perfect domain name.
When picking a domain name, originality can go along way. For instance with Blogiology, I wanted a domain name that inferred a website about blog instruction. Any domain names with words like blog, blogger, blogging, how to, etc. were long gone. So I made up the name Blogiology, which though it technically has no definition yet, infers exactly what I want, is simple, and easy to remember! That makes a perfect domain name!
Note: If you are building a blog purely for making money selling some product or service, it may be best to skip cute and short to go with a longer domain name containing your keywords. While most people are not going to remember a domain name like. www.candlesandcandy2ustore.biz, the search engines will probably give you a little more love sooner due to the keywords in your URL. If your goal is readers and not lots of useless traffic than avoid this technique and go with something people will remember.
A few other tips and tricks:
- If possible go with a .com, then .net, and on down the line.
- If it is a personal blog consider a .me
- Try not to use a misspelled word because it is available. Example: www.mycandelstoar.com.
- Misspelled words are OK if it is cute, catchy, and available. Example: www.thesnakshak.com.
- Take your time and pick something you like! Moving a domain names is worse than moving your family across county!
After you pick that sexy new domain name, go ahead and buy it! Use either of these links for a discount when signing up. (www.godaddy.com or www.dreamhost.com )
Note: When you are checking out, you may see options for Private, Business, Certified, Deluxe, or Protected. In reality none of these are too important.
- Private means it keeps your personal information off of the registration so people can’t search and find out who owns the domain. If you are starting your own top secret cow worshipping cult, you may want to consider this, if not chances are you are going to have your info readily available on your blog and Google is going to share it soon enough.
- Business just means that it is a business associated registration. Technically it may give you a little more exposure, but unless you are building this just for business purposes it can be skipped.
- Certified is important if you plan on taking money, it is a way of trying to prove credibility by opening yourself up to be verified by an independent organization
- Deluxe or special….just throwing in more bells and whistles. Probably not necessary.
- Protected is not a bad idea. It just means the domain will automatically renew or at least can not be sold out from under you when your lease expires. (Important note: You are not technically buying a domain, but the right to use it for a set period of time.)
A few final comments on your new domain name and website. Don’t purchase any software developing tools. If you want cheesy and easy there are plenty of free resources. Plus if you are following blogiology we are going to teach you how to build a website masterpiece using one of the premiere blogging platforms (Wordpress). And the good news is Wordpress is absolutely FREE!
Lastly, don’t worry too much about getting the biggest and baddest hosting plan! Unless you are unveiling your new blog on Oprah next week, heavy traffic is far down the road and you have plenty of time to switch to bigger and badder!
Well, that should take care of getting you a domain name and getting you set up with a web host to serve that domain name of yours to the World. Next time we will discuss a little about exactly what these web hosts do, and get started actually creating your website!